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What does the future hold for UrbanPiper?

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India-based food delivery rivals Zomato and Swiggy have announced an investment in technology firm UrbanPiper as part of their strategy to expand the reach of their respective apps and services. The investment amounts to an undisclosed sum and will help UrbanPiper grow its customer base in the country.

UrbanPiper enables business owners across multiple industries – e-commerce, retail and hospitality – to manage their customers’ orders, payments, receipts and invoices through its integrated POS platform. The partnership with Zomato and Swiggy will enable them to access the benefits of UrbanPiper’s popular cloud POS suite.

UrbanPiper investment. Zomato and Swiggy invest in UrbanPiper’s $24 mn Series B funding round

UrbanPiper’s mobile ordering platform is designed for businesses who want to efficiently manage all aspects of their ordering process from one centralised dashboard. It helps restaurants take orders from online channels including websites, apps, and offline channels like walk-ins, takeaways and phone orders. The platform also enables restaurants to provide customers with a seamless delivery experience by syncing order details with third party delivery partners like Zomato and Swiggy in real-time.

This will give restaurant owners greater visibility into orders placed on these platforms, enabling them to provide better service by reducing manual task load related to order processing and customer complaints handling.

Zomato and Swiggy’s Investment

India has seen an increasing rivalry between leading food delivery players, Zomato and Swiggy. Recently, this rivalry has been extended to the investment space as both companies have invested in UrbanPiper.

Through this investment, UrbanPiper’s customer base is expected to grow as it will now be backed by two of India’s most powerful food delivery players.

Let’s look at the reasons behind this investment and what it means for UrbanPiper.

Overview of Zomato and Swiggy’s investment in UrbanPiper

Zomato and Swiggy, two of India’s leading food delivery giants, have recently come together to back UrbanPiper in its latest round of financial funding. UrbanPiper is an integrated digital platform that builds consumer-facing interfaces for restaurants, hotel brands and franchised businesses. The investment will enable UrbanPiper to grow its customer base in India and bring greater tools to local merchants.

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UrbanPiper will benefit from Zomato and Swiggy investments in terms of financial strength and their extensive market experience in the Indian food delivery sector. In addition, it will provide them with the resources needed to develop new products and expand their customer base across Indian markets by better implementing upgraded technology, services, products and processes for merchants.

The funds that Zomato and Swiggy are investing in UrbanPiper will go towards refining existing technology and opening up new opportunities in the local restaurant space through collaborations with other service providers that offer restaurant operational support services. This synergy between Zomato-Swiggy & UrbanPiper would bring more refined offerings to restaurants paving way for better experiences across dining outlets & hotels nationally.

The companies anticipate this collaboration will contribute a great deal towards driving innovation & positive growth within the restaurant sector while also elevating customer experiences both online & offline nationally.

Impact of the investment on UrbanPiper’s customer base

The investment from food delivery rivals Zomato and Swiggy will enable UrbanPiper to grow its customer base in India by leveraging the data and resources of these giants. As a result, this would help UrbanPiper provide more comprehensive solutions to its existing and potential customers.

The investment will give UrbanPiper access to data-driven technology and an end-to-end suite of services, including business intelligence products. This will provide valuable insights into the food delivery sector, enabling UrbanPiper’s customers to gain deeper insights into their transactions with greater agility. It will also facilitate better collaboration between various stakeholders involved in the food delivery process.

This funding will likely improve UrbanPiper’s ability to upgrade its technology infrastructure and deploy new offerings that streamline order management for restaurants, delivery partners and customers in India. Moreover, the investment can lead to bigger innovations such as integrating technologies from Zomato and Swiggy’s rival competitors into one comprehensive platform that offers consumers faster delivery options at competitive rates.

Overall, this strategic move by Zomato and Swiggy could help create a competitive edge for UrbanPiper amid a lively industry expected to be worth $4 billion by 2022 in India alone (statista).

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This could benefit all stakeholders involved in the Indian food delivery space – from restaurant owners interested in better operational efficiencies, to tech partners looking for innovative solutions that bring cost savings while improving customer loyalty throughout the value chain.

UrbanPiper’s Growth in India

India’s food delivery rivals, Zomato and Swiggy, have recently joined forces and invested in UrbanPiper. UrbanPiper is a technology platform that helps restaurants manage online orders, payments and delivery operations.

This important investment is expected to help UrbanPiper to significantly expand its customer base in India. Let’s examine how this investment will help UrbanPiper’s growth in India.

Overview of UrbanPiper’s growth in India

UrbanPiper is an enterprise software provider, enabling restaurant businesses with operations across multiple locations to manage ordering, payments, and customer engagement. The platform’s products are enabled through a suite of API-driven tools and interfaces that are integrated into restaurant’s platforms and services. Recently, UrbanPiper secured undisclosed funding from India’s two leading food delivery rivals Zomato and Swiggy.

New investor Vertex Ventures led the latest fund-raising round with participation from existing investors Chiratae Ventures (formerly known as IDG Ventures India) and Unicorn India Ventures. The investments will reportedly help UrbanPiper expand its product portfolio, grow the customer base in India, and strengthen its position in the competitive foodtech market.

UrbanPiper currently serves over 3200 restaurants spread across 16 countries in South Asia, Southeast Asia, the Middle East & North Africa (MENA), Europe, North America & Australia. The company’s SaaS products enable comprehensive restaurant business operations such as menu production setup & publishing, online ordering management & analytics; payment gateway integration; loyalty program management; CRM systems; mobile apps & deal/coupon management.

The startup targets quick-service restaurants (QSRs), café chains & other regional businesses to serve more customers worldwide through their automated platform that offers deeper insights into customers’ preferences while improving order accuracy related issues. In addition to QSR operations such as McDonald’s & Burger King (in Oman), UrbanPiper has partnered with large corporate partners like Domino’s Pizza – India or Midnight Express — Kuwait’s fastest delivery service for late-night deliveries.

This infusion of funds is a shot in the arm for UrbanPiper as it looks to grow its presence in India within an intensely competitive food delivery sector which has been witnessing turbulent times amidst COVID-19 pandemic which has altered consumer behaviour forcing restaurants to switch to digital platforms thus setting off a race for capturing market share among modern day food delivery giants such as Zomato and Swiggy who are now competing fiercely against each other backed by fresh funds from their respective investors.. With this investment round closed by both companies completely dedicated towards providing innovative solutions to further persuade Indian consumers towards embracing digital transformation , Urbanpipers growth prospects now become largely influenced by this diaspora change that we have witnessed across Eateries due to COVID 19 epidemic making it a win win situation for all stakeholders involved in this chain enabling digitisation at every link if not manually then through automation leading towards smart routing algorithms catering dynamic changes on fly while also providing seamless scaling opportunities much beyond what an organic scaling strategy could offer based on raw data clustering analysis..

Strategies employed by UrbanPiper to grow its customer base

UrbanPiper, the world’s largest platform for the food delivery industry in India, has used various methods to grow its customer base in the country.

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One key strategy has been to expand its partnerships and collaborations with various technology vendors and payment providers to provide more payment options for customers. This enables customers to make payments directly through their wallets, debit cards, digital banking apps and other integrated payment services.

UrbanPiper has also focused on creating powerful analytics capabilities and insights that better inform business decisions. This is particularly important in India’s rapidly-evolving food delivery landscape where companies constantly seek new ways to optimise operations and drive higher customer engagement with their services. By leveraging data-driven insights from industry experts, UrbanPiper can assess the market trends and create tailored strategies for each partner’s businesses.

Zomato and Swiggy’s investment will also go a long way towards helping UrbanPiper accelerate their growth in India as it expands its merchant base here. With resources from these two major players in India’s food delivery industry, UrbanPiper will be able to leverage cutting-edge technologies such as artificial intelligence (AI) and machine learning (ML) to provide more personalised experiences for customers – from menu automation to dynamic pricing models – as well as optimised tracking processes for delivery partners.